Sunday, March 22, 2015

Give Mom Back Her Name

Impact BBDO Dubai are back with an insightful Mother's Day campaign for UN Women.


From the description on their Youtube page:

"For men in Egypt and in many other countries in the Middle East, there is a peculiar taboo of not disclosing one's mother’s name in public, lest her name become a subject of shame and ridicule in public forums. Over time, her name becomes forgotten and she’s only referred to as ‘The mother of her eldest son’. UN Women’s 'Give Mom Back Her Name’ initiative is simple yet powerful and aims to take steps to eradicate this taboo and giving mother’s in Egypt and the Middle East their names back in public fora."




I love this!! Great insight. Brave. Breaking taboos. And right on time on Mother's Day. The only thing I would have maybe done differently is launch it a few days earlier to give people the chance to change their profile pictures.

Basha!!

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