Saturday, September 30, 2017

Copycat: Saudi Women in the Rearview Mirror

Last week you had Saudi men and women dancing in public to loud blaring pop music.
This week #SaudiWomenCanDrive

Congrats to all the ladies in the kingdom.

Brands have been quick to respond but what caught our attention was content by Ford and Always. Ford's response was actually featured on several big websites including AdWeek who praised the ad saying it was "the perfect response".

*SIGH



Ford Saudi Women Driving




Always Saudi Women Driving

The exact same visual idea won a Silver at Dubai Lynx 2016. It was done by JWT Doha. Take a look below.

Raseef Women Driving Ad

UPDATE: AdWeek has since updated their post featuring the original ad. Good riddance!

Source: The awesome Joe La Pompe


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